ZTree.com  | ZEN  | About...  

 Index   Back

[Discuss] Lite version   [Discuss]

By: Geoff Cutter     Melbourne  
Date: Dec 18,2014 at 06:30
In Response to: [Discuss] Lite version (Laurent Duchastel)

> Although well intended, I'm not sure a lite version would generate
> more sales nor increase user base.
>
> A Lite version would mean for Kim to manage two versions
> simultaneously, an increase in task. And many features that make ZTree
> wonderful would not be displayed.
>
> On the other hand, a single version being both crippled/trial when
> unlicensed and full featured when licensed is not usually very
> attractive, as it creates frustration when a-would-be licensed user find
> a payment is required to use a feature displayed.
>
> ZTree market niche is very peculiar. Someone can only be a licensed
> passionate user or not a user at all.
>
> I find the 60 days more than sufficient to test ZTree, no taking into
> account that the license system is more honor-based than
> technology-challenge based. :-)
>
> The REAL question is not IF a Lite version would generate more
> publicity or not, but HOW can more publicity be generated ?
> (and IF it is what is intended in the first place!)
>
> - Social media offensive ?
> - A fancy web site with tutorials ?
> - Deep registration discount for a limited time ?
> - A free version of older version ?
> - A free key issued for a single-day (that was the strategy used by
> WinRar, a free key for versions 4.x having been released a single day,
> and used widely after that - many of these users decided to purchase 5.x
> versions after that).
>
>
> or ... just do nothing and let real power users emerge by themselves ?

A free version would need to be so useful that it would be recommended. Perhaps
there would sometimes be a reminder about extra features (list
some) and bug fixes the paid version has. The population having the free
version (currently none) would I think have members attracted to the extra features of the paid one.

At least it's been discussed. Thanks for your contribution Laurent.

Geoff

605 views      
Thread locked
 

Messages in this Thread

 
94,426 Postings in 11,918 Threads, 348 registered users, 8 users online (0 registered, 8 guests)
Index | Admin contact |   Forum Time: Sep 17, 2019 - 8:23 am EDT  |  Hits:28,644,665  (665 Today )
RSS Feed