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[Discuss] Promoting ZTree via social networks   [Discuss]

By: Slobodan Vujnovic   Homepage   France  
Date: Dec 11,2019 at 11:31
In Response to: [Discuss] Promoting ZTree via social networks (Alan Smedley)

> My only comment in this regard is that all posts by us as users need to
> be positive and should be cleared by Kim.

That's impossible on Twitter and other platforms - people write what they
want about any topic they choose. Yes, there may be nasty comments from the
commander-like file manager fans, and the general GUI-only culture, but
what matters is visibility.

How many power users are aware that alternatives exist? It's incredible
to search YouTube, Twitter, Reddit, blogs, etc., for "ZTreeWin"
and come up with just a few hits across millions of Windows-related
tech articles or videos.

Kim controls 100% tweets posted on twitter.com/ztreewin, but that's it.
His job is to make that page look interesting enough for someone to
click the [Follow] button.
Currently, the page has no description of the product, other than a
link to http://www.ztree.com/, which hasn't been modified since 2015.
The Windows 95 logo is still prominent, which may be an instant
turn-off. Also, the whole ZTreeBold story could be hidden behind a link,
to not dilute the message that ZTreeWin is a modern, Windows 10 app,
and that this is the main ZEDTEK offering.

The zedtek.com page starts with:

ZTree is a powerful 32bit & 64bit text-mode file & directory
manager, modeled closely on the legendary XTreeGold(tm), but
enhanced for today's popular operating systems.
It is available in three versions: ZTreeWin v2 for NT, 2000,
XP, Vista & Windows 7, 8 & 10, ZTreeWin v1 for 95, 98 & ME,
and ZTreeBold for OS/2 and eComStation.


Kim could shrink this to 3-4 lines (or come up with a more fancy blurb)
and use it as the description on Twitter. Until then, it's too early to
start using the #ztreewin tag or the @ztreewin handle in any context.

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