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Banner Ad Exposures   [OT]

By: Steve Rawling     Sydney  
Date: Jun 22,2001 at 09:41
In Response to: Banner Ad Exposures (Kim Henkel)

> No, you see the whole purpose of banner exchanging
> is that for every 2 banners (linking to some other
> site) I get my banner displayed on some other
> random site.

I'm curous about this advertising process.

Does that mean that

for every click of a banner on your site you get a display of the zteee banner on another random site

or does it mean that

for every banner permanently displayed on your site you get a 24 hrs/day of banner displayed at some random and changing site.

With regard to random site, is there not some method where banner adds are selected for display on search engine and other broad catagory sites based on the subject of a search or a link selected.

Say a search for file managers( eg do a search in yahoo for text editors and a VEDIT banner pops up) or click on a link to software reviews and a ztree banner would be effective.

Does banner exchange work this way. If the banner appears at random unrelated sites I think it would be relatively ineffective

Just curious...

Steve

Steve

> This other site could easily be non-computer
> related, which is why I think it's important to
> mention XTree. Someone browsing the
> www.widgets.com site probably won't take any
> notice of a banner for 'file management', but
> there are still several million (ex?)XTree users
> out there that still don't know about ZTree! %-)

> Kim

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